If you haven't seen the research report by JTurner for Multifamily Executive, MARKETING TO DIFFERENT GENERATIONS: Emerging Online, Language, and Lifestyle Trends, it includes some very interesting stats on how the different generational users are accessing broadband at apartment communities, including sources and devices being used to search for an apartment community. How important the Internet is to a prospect during their search is also included. To sell to multifamily owners, it is critical to be able to speak their language and know what challenges they are facing. This information can help you in your sales efforts with Multifamily owners and will assist you in some cases in being able to educate them on how their prospective residents are using broadband during their apartment search.
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